We did it again. And made it even better!
Last year's shake out was great. But we challenged ourselves to make it better this year. We worked with Saïd Kinos for this years shirt design and it was great to see all the reactions when people got their hands on it.




The Helix Long Run x Hyperice
We immersed ourselves in a 16-bit world for weeks to build a unique, one of a kind game that breaths Rotterdam and running. We launched the game on our website, but also created a game hub during the event for which we teamed up with no other than Hyperice. People could play and climb the leaderboard by dodging the obstacles and collecting medals and the Hypervolt while keeping the pace in the streets of Rotterdam. The top-3 was rewarded with the Hypervolt 2 (first place) and the Hypervolt Go 2 (second and third place) 🚗 🦜🧲




Dopper
Dopper came through again, gifting everyone their brand new Travel Mug. These mugs are perfect for coffee, tea and other hot drinks.


Maurten
We love Maurten. Everyone of us trains and races with Maurten products. Therefore we could not have been more delighted to team up with Maurten for race weekend. They provided their gells, drink mix and solids for all visitors of the shake out. On top of that they gave all our marathon runners a race package to make sure their fueling was taken care of.


SO to the team
Creative direction and entire organization of the event:
Eline de Boer & Iskandar Bwefar
Shirt Artwork: Saïd Kinos
Photography: Alexander Santos Lima
Videographer: Kler Film
MC / Hype man: Elten Kiene
Shake out route: Rick Kasmo
Catering: Marcela Gonzalez Espinoza
Location: De Ruimte Voor Ideeën
Partners and sponsors
Maurten
Bwefar & de Boer
Dopper
Hyperice
Huge thank you to everyone that helped in some way, shape or form!









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